In execution of the agreements announced to the market on October 21st, 2010

ADB Group and Pirelli & C signed an agreement on ADB’s acquisition of 100% of the shares of Pirelli Broadband Solutions (PBS)

In execution of the agreements announced to the market on October 21st, 2010, the sale by Pirelli of the entire capital of Pirelli Broadband Solutions SpA (PBS) to Advanced Digital Broadcast Group (ADB) was today finalized. The transaction is now completed and closed.

The amount paid by ADB consists of about 25,1 million euros in cash and 400,000 listed ADB shares, equal to approximately 7.2% of its capital. With regard to these shares, Pirelli & C. has undertaken a lock-up commitment for the first two months following the closing, as well as a put option for Pirelli & C. and a call option for ADB, which can be exercised within two years.

Advanced Digital Broadcast (ADB) provides a diverse range of products to the worldwide digital television industry. We supply digital set-top boxes across all television transmission platforms including cable, IPTV, satellite and terrestrial. Recognised as being first to market with new technology, ADB is the leading supplier of hybrid, IPTV set-top boxes in Europe.

With over 11 million digital set-top boxes sold to a global customer base, ADB has an established presence in Australia, Italy, Poland, Taiwan, Thailand, Spain, Switzerland, the Ukraine, the United Kingdom and the United States.

ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology. Through our unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and performance-optimised hardware platforms ahead of the competition.

A shared vision

ADB is the partner of choice for operators looking to optimise profitability from their commercial digital television service. Our multi-platform experience in supplying award winning hardware and software solutions ensures that we deliver innovative, revenue-generating products time and time again.

In a highly competitive industry, our unique end-to-end knowledge of set-top box technology, coupled with an intimate understanding of the digital television business, ensures that we keep our customers ahead of their competition.

Whatever your unique requirements, ADB is dedicated to enhancing subscriber revenues through a proactive and responsive team who share your vision – to ensure that your pay TV business is as profitable as it can be.

Whatever your technology platform, ADB maintains a position in not just leading the industry but defining it.

Highlights

  • Company founded in 1995; over 12 years dedicated experience in digital TV
  • More than 11 million digital set-top boxes supplied to broadcast customers worldwide
  • Consistently first to market with award winning new technologies
  • Multiple industry awards for new technologies and products
  • 700+ employees worldwide (70% engineering)
  • Over 200 technology patents applied for to-date
  • A member of ADB Group; ADB Group is listed on the Swiss Exchange (SWX:ADBN)
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